Coaching & Workshops

I'm a digital strategist, entrepreneur, writer and a podcaster. For over 25 years, I've lead teams that launched digital products and experiences serving businesses in Jordan, the Arab Gulf, and North America. Today, I am the co-founder of an 18 y/o digital development studio that helps businesses build & launch useful products & engaging digital experiences. 
My coaching & advisory practice is focused on working with small & medium-sized business owners like you to effectively navigate digital by building your growth strategies with it at the center.
Here you will find three different ways we can work together, depending on your needs and where your business is at in its digital transformation journey.

Private Coaching Call (90min)

For business owners who want quick expert advice.

Are you facing a specific challenge with your digital initiatives or product and need quick expert advice? Book a private 1:1 coaching call now. I’ll give you direct actionable advice that you can put into action quickly. Learn more →

Navigating the Challenges of Building Digital Channels
Guidance to small and medium-sized businesses

Digital Transformation Workshop

For businesses with over 5 years of operation.

Are your digital transformation efforts feel stuck at "we started...but"?

I have designed a three-month Digital Transformation Workshop & Coaching Program to help you overcome obstacles, accelerate your transformation journey, and begin reaping benefits across all areas of your organization. To get started, please complete this brief form to share insights about your business and discover how the program can specifically address your needs.

Navigating The Future: Frameworks for Moving Beyond Digitization
Digital transformation is more than a technological upgrade—it’s a strategic evolution

Digital Product Coaching

For businesses with an existing digital product(s).

Just launched a digital product and feel its not growing as you planned?

Let's explore whether I can serve as your interim Head of Product by delivering strategic guidance, product management expertise, and oversight of your digital products. Please complete this brief form to help me learn more about your product.

The Product or Service Ladder: Meeting Customers Where They Are
As business owners, we constantly think about how to grow, how to attract new customers, and how to keep the ones we have coming back for more. One powerful strategy I’ve seen work time and time again is the product or service ladder. It’s a simple idea at